To support Shandong enterprises in strategically expanding into overseas markets and promote high-quality “going global together” initiatives, the “Enterprise Internationalization Empowerment Exchange Salon” was successfully held this afternoon at the Sci-Tech Finance Center in Lixia District, Jinan. The event was jointly hosted by the Shandong International Talent Exchange Association, the Shandong Federation of Social Organizations, the “Home” Initiative Working Committee, the Mexico Yangtze River International Chamber of Commerce, and the Shandong Sci-Tech Innovation International Talent Development Foundation.
More than 40 participants attended the event, including business leaders, international market development representatives, and professionals from investment and service institutions across Shandong Province.
Building Platform Synergy to Expand Overseas Opportunities
Centered on the theme of “Empowering Enterprise Internationalization,” the event focused on the Mexican and broader American markets. Through policy interpretation, service support, and practical project promotion, it provided Shandong enterprises with a targeted and efficient platform for international exchange and cooperation.
In his opening remarks, Lu Zhijin, head of the “Home” Initiative, emphasized that amid the restructuring of global supply chains and profound adjustments in the international economic and trade landscape, enterprises must “go steadily, deepen their presence, and truly integrate into overseas markets” to achieve high-quality development. He noted that the “Home” Initiative is committed to building international exchange platforms, integrating resources from social organizations and member enterprises, and empowering enterprise growth through pragmatic and efficient services to achieve innovation, collaboration, and mutual benefit.
Comprehensive Support for Enterprises Going Global
During the keynote session, Xu Yan, Secretary-General of the Shandong International Talent Exchange Association, delivered an in-depth analysis of internationalization policies and global market trends, with a focus on Shandong Province’s current policy direction for supporting enterprises in “going global.”
She highlighted the Association’s “full-chain overseas expansion service support system,” built upon the strengths of both Chinese and international expert teams and global cooperation platforms. The system covers key areas such as talent recruitment, cross-border training, localized operations, on-site market research, legal compliance, and project matchmaking.
Particular emphasis was placed on helping enterprises not only “go out” but also “integrate in.” By leveraging collaboration between Chinese and international experts, the Association assists enterprises in accurately understanding overseas market environments, clarifying market positioning, and enhancing localized operational capabilities, thereby enabling companies to better adapt to the commercial and cultural ecosystems of target countries. This provides enterprises with comprehensive, one-stop support from “going global” to “successfully integrating abroad.”
2026 Mexico–China Investment & Trade Expo
A major highlight of the event was the promotion of the 2026 Mexico–China Investment & Trade Expo.
Zhu Min, Deputy Secretary-General of the Mexico Yangtze River International Chamber of Commerce, introduced the expo as a key platform for China–Mexico economic and trade cooperation. The event will provide Shandong enterprises with direct channels for product showcases, project negotiations, and investment matchmaking.
The expo has also been selected as a key recommended overseas exhibition under the 2026 “Thousands of Enterprises Going Global, Shandong Trade Worldwide” initiative. Focusing on sectors such as manufacturing, new energy, infrastructure construction, and cross-border e-commerce, the event has already received strong support from local governments and business associations in Mexico. Participating enterprises will be able to rapidly connect with resources throughout the American market through the expo platform.
Precise Matchmaking to Promote Practical Cooperation
During the open networking session, representatives from nearly 20 participating enterprises each delivered brief three-minute presentations outlining their internationalization needs, target markets, and cooperation intentions.
The atmosphere was highly interactive, with many enterprises expressing clear cooperation interests in areas such as intelligent manufacturing, agricultural product exports, overseas industrial park settlement, and international talent recruitment.
Based on the specific needs of participating companies, the organizers arranged targeted one-on-one matchmaking sessions on-site to facilitate future project-based cooperation.
“Rooted in Shandong, Connected to the World.”
Participating enterprises widely praised the event for its practical content and precise resource matching. Attendees noted that they not only gained a systematic understanding of Mexico’s policy environment and investment pathways, but also accessed the Association’s comprehensive overseas expansion service resources. Many expressed plans to actively leverage the platform to expand their international business operations in the future.
Moving forward, the “Home” Initiative Working Committee of the Shandong Federation of Social Organizations and the Shandong International Talent Exchange Association will continue deepening cooperation with overseas institutions such as the Mexico Yangtze River International Chamber of Commerce. Together, they aim to regularly organize international empowerment activities across multiple countries and industries, helping Shandong enterprises “go steadily, integrate successfully, and expand sustainably” in global markets
(Source: Shandong International Talent Exchange Association)